TIKI-TAKA TAKEOVER
PROJECT SUMMARY
The ultimate goal: get Monsta X nominated for awards, including BBMA and AMA. In order to do this, we need to:
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Get them airplay on the radio
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Perform Key Fan Interactions on media articles
PROJECT RUNDOWN
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Nielson Music+Next Big Sound=media analytics companies that iHeart & BBMA get popularity data from
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BigChampagne+Shazam = media analytics companies that AMA
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All 4 take RADIO PLAY as data! Radio play is the most bang for our buck. So how many plays do we need?
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In 2-15 Ed Sheeran charted top 5 w/ 3980 plays/week. Macklemore charted top 20 w/ 2240 plays/week. So how do we get MX those #'s?
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We pick up the phone & request! Calls, texts, SNS. But CALLS are what will really get plays. Some quick math:
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A MBB calls 2 stations 4x/day = 8 plays. A different MBB each day does the same for 7 days = 56 plays/week.
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If 40 MBB did this each day? 2,250 plays/week! That's charting top 20! 80 MBB/day =4,480! Top 5! But for now, the goal is 40/day.
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Our plan: MBB sign up for minimum 1 month of 7 (1 for each member.
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1 day each week, you would call 2 stations 4x each. For 40 MBB/day, we need 280/week.
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We spread it out so MBB don't burn out, which is why you only do 1 day/week, & for just 1 month, unless you volunteer for more days or months.
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Right now we only have a handful of MBB signed up. We definitely need more manpower for calls!
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We plan to go for 7 months to get ALL ABOUT LUV charting! This is the door to the West for MX; charting, a BBMA, an AMA. Let's break that door down!
RADIOPLAY
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This takeover project will have 2 squads. The AirPlay Squad and the Social Media Squad.
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You must be in the US to be on the AirPlay Squad because all the radio stations are located in the US.
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The Social Media Squad is Open to everyone.
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Some radio stations have Twitter, Facebook, Instagram, and Snap Chat. The Social Media Squad will hit them all and hit them hard.
AIRPLAY SQUAD
The Airplay squad will consist 7 groups, one group for each month, each group will have 7 teams.
For example, Group Shownu is assigned to January, Group Shownu has seven team one for each day of the week. If you’re only available on Sunday you will be assigned to Team Honey. That means that only on Sundays in January will you be scheduled to call your 2 radio stations 4 times a day.
There are scheduled time blocks when you should make the calls, the times blocks are when the most listeners are tuned into the radio. The most time you’ll spend calling your stations depends on how long it takes for the station to answer your call.
We will rotate months unless you choose to volunteer for consecutive months, you also are not required to volunteer for more than one month.
SOCIAL MEDIA SQUAD
The organization of the social media squad is identical to the airplay squest. Social Media Squad members will be assigned 4 radio stations to request monsta x.
Again we will rotate months unless you choose to volunteer for consecutive months, and you are not required to volunteer for more than one month.
KEY FAN INTERACTIONS VS. IMPRESSIONS
Media data analytics partners count key fan interactions when we click into articles from the original source, click “read more”, like the article within the web page, leave positive comments, watch the embedded video, or share the content using the provided icons.
Impressions are data points that basically mean someone laid eyes on the content without engaging. While sharing, liking, retweeting, or commenting on a tweet is great for Twitter analytics, clicking into the actual article and interacting with it has a larger benefit than the number of ”likes” or “retweets”.
Performing key fan interactions is what will earn Monsta X more media attention. They are much more important than liking or retweeting, because the key interactions are the data that media analytics partners are counting.